Create a Blogger blog | Part 5 – Offpage Search Engine Optimization-blog

5 – Offpage Search Engine Optimization

We've already optimized our blog to rank well in search results for some of the keywords we're targeting, but here's the sad news: it only affects your rankings in a very small way. However, don't skip this step because every detail counts when you're competing for search engine rankings.

We now turn to off-page search engine optimization. That is, factors that are not on your blog but significantly affect your search engine rankings. There are many off-page factors, but we'll go through them one by one. The first and most obvious is the number of links to your blog.

In general, the more links to your blog, the more search engines will think you are an authority in that particular niche and therefore will rank you higher. However, be careful to look at the quality of the links. For example, a thousand links from totally irrelevant sites like online dating sites would be useless because your blog is a tech blog. Conversely, a single link from an authoritative site about tech gadgets will have search engines crawling your blog like the feds raiding a crack den...

Either way, the most cost-effective way to get high-quality links from authoritative sites is to simply ask. If your blog contains high-quality, original content and will provide valuable information to site readers, webmaster(s) are likely to link to your blog or even write about you.

Let's talk about how we should ask these authority webmasters to link to your blog. We discuss this with the assumption that your blog is truly content-rich and offers high-quality information to anyone in your niche or topic of discussion. The most viable option would be to send an email directly to the webmaster.

First, let's research the best sites in your niche. Simply search the major search engines for the term you are targeting. In this case, let's look up "tech gadgets." The first few results, www.t3.co.uk and www.acarplace.com/brands/gm/gadgets.html are commercial sites so don't bother asking. We are looking for community sites and other blogs that are more accessible to a newcomer like you. Sounds like www.gizmodo.com would be a good fit!

So, write an email to the webmaster of www.gizmodo.com (whose email address you will find on the site). They even have your AIM contact there, so that's a good option too.

ice cream if you use AOL Instant Messenger. Start by saying how you got to your site (ie "looking for gadget info", NOT "looking for link partners!") and how you think your site provides valuable information. Basically, try to honestly say something really good about your site.

Next, suggest that your own blog content will be a good complement to your site content, and vice versa. Put a link on your blog to your site and ask nicely if they could do the same to establish a mutually beneficial relationship between the site and your blog.

Along the way, you may encounter people who don't even respond to your email, so forget about them and move on. Remove links from your blog to your site if they haven't responded to your email within two weeks, which is quite a long wait.

Keep doing this for the first 30 search results that show up, and before long you should have quite a few good sites all linking to you. In the next article, we'll explore more advanced off-page factors and ways to further improve them.

conclusion:

 Off-page SEO refers to optimization techniques that occur outside of the website being optimized. These techniques include building backlinks, creating brand mentions and citations, and building relationships with influencers in the industry. Backlinks are particularly important for off-page SEO, as they signal to search engines that other websites consider the content on your site to be valuable and relevant. Brand mentions and citations help to increase the visibility of a website by making it more likely to appear in search results when someone searches for the brand name. Building relationships with influencers in the industry can also help to increase visibility, as these influencers may share or link to your content.

Blogging is one way to improve off-page SEO, as it is a great way to create valuable content that other websites may want to link to. Blogging can also help to increase brand mentions and citations, as people who read your blog are more likely to talk about and link to your brand.

It is important to note that off-page SEO is not a one-time activity but rather a continuous process. It required regular monitoring, updating and maintaining of the backlinks, brand mentions, influencer relationship etc.

how we should ask these webmasters of authority to link to your blog??

There are several ways to ask webmasters of authority to link to your blog:

1. Personalized email: Reach out to them personally by sending an email introducing yourself, explaining why you think their website would benefit from linking to your blog, and providing examples of how your content is relevant to their audience.
2. Blog commenting: Leave comments on their blog posts that add value to the discussion and include a link to your own blog in the comment.
3. Social media: Use social media to connect with webmasters of authority. Engage with their content, share it with your own followers, and mention them in your posts.
4. Outreach Tools: Use Outreach tools to automate the process, such as MailShake, Hunter, BuzzStream, etc
5. Guest Blogging: Offer to write a guest post for their website and include a link to your blog in the author bio.

It's important to remember that building relationships with webmasters of authority takes time, and you should focus on creating valuable content that will attract links naturally. Also, Try to avoid using template messages, it is important to personalize the message and target the webmaster as per the niche of their website.

You should also be prepared to offer something in return for the link. This could be a link back to their site from your blog or a social media shoutout.

It's also important to be respectful of their time and decision-making process and not to follow-up too frequently or aggressively.